It's kind of fun, marketing materials sometimes land on my doorstep that are useful in other creative ways than what they were intended.  At times these give me ideas on how I can apply any relative information into my sales presentations or incorporate it when overcoming objections.  Today I received a letter from one of the main banks/lending institutions, offering me accidental death insurance.  What really grabbed my attention was the statistic quotation from Statistics Canada, 2007:  "every 58 minutes, someone in Canada dies as a result of an accident."  Now that's credibile information from a government body considered super reliable and it's a third party resource!  I couldn't have found information more valueable if I had searched the internet for days!

The letter also says that they (the bank) consider this insurance to be important because accidents can happen to anyone, at any time, anywhere.  It also suggests that accidents are occurring at an "ever-increasing rate" due to our active and fast-paced lifestyles.   And of course it refers to our family members and loved ones who are left behind, devastated by the accidental death, meet further hardship when they are faced with our unexpected financial burden to bear.   When a main bank recommends life insurance on debts and provides practical information like this, it makes them the authority on the subject and deflects the attention from our "pitch".  That's powerful when closing sales.

Feel free to use this information to fine-tune your credit insurance presentation or to address objections. I look forward to hear about your results!

Excerpts taken from CIBC accidental death insurance plan enrollment marketing letter dated January 4, 2008.