FINISH STRONG!
Watch this Movie!
It's only 3 minutes...
It's only 3 minutes...
| Wondering how business is at your dealership...there seem to be some grumblings that things are sluggish in auto land these days! The media is voicing stories of gloom and doom and massive financial losses for the major auto makers! Nothing like the media raining on your parade to inject fear to the cautious consumer and suppress their spending habits more than ever! This quick movie is quite fitting. It reflects on a select few, the adversity they have faced and the tremendous results achieved by the choices they made to overcome their challenges. The softened automotive market is an opportunity for you to do something different, to be creative. It's a time when TEAMWORK is critical and a time to do what others are not prepared to do. If you want to generate more business, you have some great resources in the business office to help make that happen. Work together with your sales manager. Dig up some old deals, customers who bought vehicles 3 to 5 years ago and offer them something special to purchase a vehicle today. Maybe an extended warranty for FREE! or a protection package for FREE! Come to an agreement with the sales department about where the cost for those products will be absorbed. You will get more cars over the curb and open opportunity to sell additional business office products! Sub prime customers of approximately 24 months ago are prime candidates to call now and invite back to the dealership to upgrade. Depending on the circumstances that deemed the customer a sub prime buyer, if they have had a perfect payment record since the inception of the auto loan, a conventional finance institution may consider financing them today with the attractive interest rates and aggressive cash incentives on some new vehicles! Dare to be different, take one step forward and then another and another and another...more than half a month to go, there's plenty of time to...FINISH STRONG! |
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