Profit Drivers Blog: Peeling the Onion!

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AUTOMOTIVE BUSINESS MANAGERS / F&I MANAGERS...Industry Insights, Sales Tips, New Ideas, Stories, and Successes including How to Overcome Objections for all Experience Levels, Novice to Seasoned Professionals!

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Cathy Aron

From a middle class average youth to a single mom with four young children, returning from a two-year adventurous move to central america, I suddenly realized the seriousness to become professionally successful! Following work in various industries in marketing, customer service and sales, I accepted the challenge to move into commission sales in the automotive industry. After the first year selling cars, I pursued the position of business manager/finance and insurance manager and to my good fortune, a bright young man was instrumental in landing me that position. With strong organizational skills, an excellent work ethic and a burning desire to succeed, I became a dedicated student of the business and within a few years achieved my six-figure income goal. My children now young adults, I am committed and determined to help others fasttrack their business manager career.
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Profit Drivers Blog: Peeling the Onion!

Peeling the Onion!

Has she lost her mind? What on earth does peeling an onion have to do with sales or a Finance Manager at an automotive or RV dealership? It has to do with... being REAL...being HONEST...being YOU
PEELING THE ONION is an expression used to describe the process ofstripping away the layers of our personality to get to the core of whowe are! This message has been so loud and clear this week that I haveto bring it up. Here's the most important part...when you speak toothers with pure honesty, you develop deep relationships lighteningfast! The protective shields that we build around ourselves are SHATTERED when face-to-face with real, honest people!
How does this apply in a professional setting? Internal orexternal clients, it's all about THEM! LISTENto their wants, needs and fears. Present your products to fulfilltheir wants and needs and dissolve their fears! If your client isbudget-minded, they are perfectly suited to build budget-protectiveproducts into their payment, like extended warranty upgrades oraccident and health coverage - to name only a couple. MONEY is theroot of the evil that gets in our way! Remove ALL thoughts offinancial gain from your conscious and subconscious mind. To do this,I challenge you for the next 30-days, to practice being the very bestfinance manager in your city, your province, your nation. Practice listening and fulfilling wants, needs, and dissolving fears. Each time you aretempted to check your own (financial) gains, ignore it! Train yourselfto do this and this practice alone will increase your sales.
I am fortunate to get to know some of the best finance managers in theindustry. I will tell you that the best of the best have masteredtheir craft by focusing on their clients first and concerningthemselves with their own financial gains m u c h later. We are allmotivated by money on some level, there is no doubt to that. How you allow MONEY tocontrol your actions and reactions is key here. Peel your onion and speak to your clients from your core rather than your pocketbook! Practice the 30-daychallenge and let me know your results!
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